Hince
Hince is a contemporary Korean beauty brand redefining makeup through its unique Mood-Narrative philosophy—a celebration of self-expression, individuality, and natural allure. Launched in 2019, Hince has quickly gained a cult following for its minimalist aesthetic, muted colour palettes, and versatile formulas that empower wearers to amplify their inner mood rather than mask their features.
At the core of Hince is a vision to inspire confidence with subtle, buildable products that harmonise with your skin, style, and energy. From the iconic Mood Enhancer Lipsticks to the radiant Second Skin Cushion and the curated New Depth Eyeshadow Palettes, each product is thoughtfully crafted to highlight natural beauty with elegance and ease.
Rooted in Seoul yet embraced globally, Hince is more than makeup—it’s a modern beauty movement that speaks softly but leaves a lasting impression.
