HERA is one of South Korea’s most prestigious luxury beauty houses, standing proudly alongside Sulwhasoo and The History of Whoo under the Amorepacific group. Rooted in the concept of the “Seoulista” — a modern, confident, and trend-setting woman — HERA captures the essence of Seoul’s cosmopolitan elegance and translates it into beauty that feels contemporary, chic, and effortlessly sophisticated.

With global ambassador Jennie of BLACKPINK as its face, HERA has become synonymous with modern luxury that resonates worldwide, blending timeless glamour with Seoul’s forward-thinking beauty culture.

From its cutting-edge cushions to its modern lip icons, HERA continues to redefine Korean beauty at the luxury tier — empowering individuals to express their natural beauty with Seoul’s unique spirit of confidence and sophistication.