Collection: Entropy

Entropy Makeup is a bold and innovative Korean beauty brand that challenges traditional beauty standards by embracing the concept of entropy—the natural flow from order to disorder. Inspired by the second law of thermodynamics, the brand celebrates individuality and self-expression, encouraging users to explore beauty beyond conventional norms.

At the heart of Entropy Makeup’s philosophy is the belief that true elegance lies in the balance between order and chaos. Just as entropy defines the natural progression toward randomness and equilibrium, the brand celebrates organic, unstructured beauty that reflects uniqueness and authenticity.

Renowned for its creative approach to beauty, Entropy Makeup has introduced groundbreaking products like the world’s first mascara-type brow perm, offering convenient and effective solutions for brow styling. With a focus on empowering users to express their true selves, Entropy Makeup continues to push the boundaries of beauty innovation.