Etude is one of Korea’s most beloved beauty houses, known for turning everyday skincare and makeup into a playful, creative ritual. With a philosophy rooted in fun, colour, and self-expression, Etude has built an iconic lineup that balances trend-driven innovation with skin-friendly care.

From the soothing, dermatologist-tested Soon Jung range for sensitive skin, to cult favourites like Fixing Tint, Double Lasting Foundation, and Moistfull Collagen Cream, Etude offers a world of choice for every beauty mood. Their playful collaborations — from BT21 to Hershey’s — reflect the brand’s youthful spirit while maintaining quality formulations that perform.

At Daeskin, we bring you Etude’s most sought-after collections, shipped directly from Seoul with samples in every order. Whether you’re after barrier-strengthening skincare, vivid lip colours, or K-beauty’s most iconic eyeshadow palettes, Etude delivers the tools to explore, experiment, and express your unique style.