The world of K-Beauty has always moved fast, with new textures, new finishes, and innovations every season. But one shift has stuck: the rise of Korean vegan makeup. Today’s vegan K-beauty brands aren’t about compromise. They’re about colour, creativity, and performance, all wrapped in aesthetics that look like a designer’s moodboard.
If you’ve ever wondered whether vegan makeup can be bold, long-lasting, or flat-out fun, these nine Korean brands prove the answer is yes.
Let’s meet the ones worth knowing.
1. Amuse
The vibe: Vibrant, trendy, and ultra-dewy.
Amuse is the definition of modern Seoul beauty, think glossy lids, juicy lips, and airy bases. Loved by Gen Z and clean-beauty fans alike, the brand champions sustainability without losing the playful aesthetic K-beauty is known for.
Best Seller: Dew Jelly Vegan Cushion
A bouncy, hydrating cushion that gives the skin that signature “glass glow” without slipping or caking.
2. Dear Dahlia
The vibe: Luxury, timeless, and fully glam.
Dear Dahlia proves that vegan beauty can be high-fashion. Their marble-and-rose-gold packaging looks like something off a couture runway, and the formulas easily compete with Western luxury brands.
Best Seller: Paradise Dream Velvet Lip Mousse
A cloud-like matte mousse that delivers smooth colour without dryness, a rare feat for vegan liquid lipsticks.
3. Muzigae Mansion
The vibe: Artistic, sculptural, and editorial.
Muzigae Mansion doesn’t just make makeup; they make objects. Their packaging resembles crumpled paint tubes, melting sculptures, and glassy art pieces. But the formulas are just as impressive, modern, weightless, and certified vegan.
Best Seller: Objet Liquid Tint
A velvety matte tint in their signature sculptural bottle, famous for its blurred, editorial-style finish.
4. Laka
The vibe: Gender-neutral, inclusive, and effortless.
Laka made history as Korea’s first gender-neutral makeup brand. Their soft, sheer textures and universally flattering tones make makeup feel approachable and personal, not performative.
Best Seller: Fruity Glam Tint
A glossy lip tint with real “fruit juice” vibes, shiny, plumping, and hydrating without stickiness.
5. Dinto
The vibe: Literary, moody, and romantic.
Inspired by classical literature, Dinto creates colours with depth, muted roses, sepia browns, dusty mauves, the cosmetic equivalent of reading poetry in a quiet café. It's vegan, clean, and beautifully curated.
Best Seller: Blur-Glowy Lip Tint
A luminous tint with longer staying power than typical water tints, ideal for that soft, romantic lip look.
6. TOCOBO
The vibe: Vivid, youthful, and intuitive.
TOCOBO may have entered the scene through skincare (hello, blue sun stick), but their expansion into makeup has been a massive hit. Their colours are bright, bold, and fun, makeup you don’t need skill to apply.
Best Seller: Glass Tinted Lip Balm
A juicy, syrupy balm that delivers high pigment and the viral “tanghulu” glazed-lip effect.
7. Fwee
The vibe: Viral, cloud-like, and playful.
Fwee is the hot Korean brand of the moment, thanks to their TikTok-famous “Pudding Pots.” Soft textures, dreamy colours, and a blurred matte aesthetic define their signature look.
Best Seller: Lip & Cheek Blurry Pudding Pot
A squishy mousse that applies like jelly and sets to a soft-focus finish on both lips and cheeks.
8. Oddtype
The vibe: Gen Z, unconventional, and fashion-driven.
Created by Musinsa, Korea’s largest fashion retailer, Oddtype is bold, modern, and proudly weird. Their products challenge the standard formats of K-beauty with unique applicators and cool-toned, editorial shades.
Best Seller: Unseen Blur Tint
A matte tint with an attached precision brush for perfect, diffused lip lines (no messy finger blending needed).
9. NAMING.
The vibe: Edgy, natural, and individualistic.
NAMING champions “lived-in” beauty, flexible, breathable formulas that enhance rather than conceal. Their shift toward vegan ingredients has only boosted their cult status.
Best Seller: Layered Fit Cushion
A skin-like base that evens tone without covering texture. It’s the ultimate no-makeup makeup cushion.
Vegan makeup has gone from niche to necessary, and Korea is at the forefront of the movement. Whether you’re drawn to artistic packaging, gender-neutral philosophies, or buttery-soft textures, these nine brands prove that vegan beauty can be luxurious, expressive, and seriously high-performance.
If you're building a vegan-friendly makeup routine, consider this your curated starter list: modern, beautiful, and entirely cruelty-free.
