Hince

Hince is a contemporary Korean beauty brand redefining makeup through its unique "Mood-Narrative" philosophy — a celebration of self-expression, individuality, and natural allure. Launched in 2019, Hince has rapidly gained a cult following for its minimalist aesthetic, muted colour palettes, and versatile formulas that empower wearers to amplify their inner mood rather than cover up their features.

At the heart of Hince lies a vision to inspire confidence through subtle, buildable products that harmonise with your skin, style, and energy. From their Mood Enhancer Lipsticks to the radiant Second Skin Cushion and artfully curated New Depth Eyeshadow Palettes, every product is thoughtfully designed to enhance your natural beauty with elegance and ease.

Rooted in Seoul yet embraced globally, Hince is more than makeup — it's a movement of modern beauty that speaks softly but leaves a lasting impression.