SU:M37

SU:M37° (pronounced “soom”) is Korea’s leading luxury skincare brand, renowned for its groundbreaking use of natural fermentation to deliver powerful results without harsh additives. At the heart of SU:M37° lies the belief that skincare should breathe with the skin – gentle, pure, and deeply nourishing.

Formulated at the optimal fermentation temperature of 37°C, each product undergoes a meticulous aging process using over 80 carefully selected botanical ingredients. This process enhances the potency, absorption, and skin compatibility of every formula, creating skincare that is clean, effective, and beautifully refined.

From their cult-favourite Secret Essence to the hydration-boosting Water-full range, SU:M37° blends scientific innovation with the wisdom of nature to support healthy, radiant skin. Free from synthetic fragrances, artificial colourants, and preservatives, it’s skincare you can trust – and luxury you can feel.

Experience the art of fermentation with SU:M37° – where science, purity, and elegance meet.